Doing Business in German-Speaking Europe: Beyond Oktoberfest, Chocolate and Ballroom Dancing

08-14-2019 9:00 am -5:00 pm

From a distance it may seem as if the cultural differences between Austria, Germany and German-speaking Switzerland may be minor and ignorable for doing business in German-speaking Europe. Even some of the most renowned cultural theories don’t really discriminate between these three cultures. However, a closer look reveals the various pitfalls and important differences in communication for instance. The key to successfully cooperate and negotiate in German-speaking Europe is the ability to address the right cultural patterns and to understand the subtle but very relevant differences in the business behavior. It is not even uncommon to have business people from Germany to prepare him- or herself with an intercultural training for doing business in Austria or Switzerland.

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