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What is fundamental to do successful business in the United Kingdom? How do the British tick? What motivates them when they talk to you? What are their reasons to put their efforts into getting to know you, like you trust you? Are there any things the Brits expect their foreign counterparts to change? Which ones? And finally: What are the firm spots of these famously polite and gentle people? This open workshop will try to answer these questions.

This workshop focuses on effective communication strategies to support high performance through communication behaviors which are adapted to meeting the challenges of collaboaration across geographical distance, time-zones, and technology, as well as a range of cultural styles.